Windsor ridicules spelling errors on billboards

Featuring Windsor Mayor Drew Dilkens, the billboard was designed by Douglas Marketing Group – which plans to roll it out on Monday due to its distinctive typo.

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A billboard with a picture of Windsor Mayor Drew Dilkens became the subject of ridicule online over the weekend due to his prominent typo.


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Located on Wayndot Street East near Parent Avenue, the large sign shows a message in a cross-arm pose with smiling Dilkens and a message in block letters: “Thank you Windsor Regional Hospital for your critical care (sic).”

The sign also carries the official logo of Windsor City.

It didn’t take long for the billboard to get a response on social media on Saturday.

“I have a lot of questions about this thin-veiled campaign ad. Who pays for it? “Pat Papades tweeted, hosting the Windsor-centric podcast Rose City Politics ৷” Who was Proofreader? “

Photoshopped versions of the billboards were soon followed, with others appearing smiling in place of the obvious misspellings of “critical” in place of the delicacies.


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A Windsor billboard with a typical typo and a photo of Windsor Mayor Drew Dilkens on December 18, 2021.
A Windsor billboard with a typical typo and a photo of Windsor Mayor Drew Dilkens on December 18, 2021. Picture of Dax Melmer /Windsor Star

“Critical? Is it real?” The activist group Citizens for an Accountable MegaHospital Planning Process has chimed in with Philip von Jignenwidt, who has been in constant conflict with the mayor and the leadership of Windsor Regional Hospital.

Arriving Sunday, the mayor’s office said the billboard was designed and placed by Douglas Marketing Group as part of an ongoing marketing campaign to attract nurses from many local organizations and municipalities – including Windsor City – in partnership with Windsor Regional Hospital. Religion.

The mayor himself was not involved in the creative process behind the billboards, and Windsor City’s total contribution to the campaign was about $ 5,000.

According to the mayor’s office, Douglas Marketing Group has claimed responsibility for the spelling mistake and plans to remove the billboard on Monday at no additional cost to campaign partners.


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In a statement to Starr, Douglas Marketing Group President K Douglas said: “We apologize for focusing on the missing ‘I’ message.”

Douglas writes that it has downplayed the focus of the “unfortunate” billboard message.

“It simply came to our notice then. We don’t take the impact of this ‘I’ lightly because it’s not about the ‘I’, it’s about us as a community. “

Douglas Marketing Group will donate to the Windsor Regional Hospital Foundation this holiday season.

A hoax on a Windsor billboard with spelling errors - featuring former City Councilor Paul Borelli as John Haldman's Photoshop.
A hoax on a Windsor billboard with spelling errors – featuring former City Councilor Paul Borelli as John Haldman’s Photoshop. Windsor Star

Asked for further comment, David Musiz, CEO and president of Windsor Regional Hospital, did not hide his frustration – not with the billboard and its typo, but with the controversy.

“Let’s take a hold and focus on what’s important now – getting a third dose in our community and tackling the epidemic,” Musiz said.


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“It simply came to our notice then. If anyone wants to make a fuss about it, I think they are misguided, and I hope they focus on the important things … I’m trying to get as much vaccine as possible in Windsor-Essex. With all due respect, give me a break. “

“It’s a social media issue,” Musiz added. “If nothing else – hey, have fun with it. But serious things are happening right now. “


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