As more and more people around the world prepare for the holiday season, Canadians’ perceptions of the life-giving elements of our lives have not changed dramatically in the past year.
Research Co. and Glacier Media have found that most residents of the country consider “family” (78%, two points lower than 2020) and “friends” (54%, unchanged) to be “very important” to them on a personal level. .
A year ago, 54% of Canadians considered “country” to be a “very important” aspect of their lives. This year, the proportion has dropped to 44%. Feelings of patriotism are highest in Atlantic Canada (48%) and lowest in Alberta (38%). And while 59% of Canadians consider a 55-year-old “country” to be “very important”, the proportion drops to 38% between the ages of 35 and 54 and 33% between the ages of 18 and 34.
Since 2020, we have seen no change in the way Canadians prioritize “career” (29%) and “prosperity” (11%). A two-point drop occurs when we think about the role of “religion” in our personal existence (22%).
One year after Canadians tried to reconnect with the activities they were forced to abandon due to the Kovid-19 epidemic, 49% of the country’s population described themselves as “too” or “moderately” spiritual, three points less than by 2020. Women are more likely than men to be considered spiritual (52% to 47%).
Although spirituality has declined somewhat, questions about religion have fallen further. Half (50%) of Canadians are identified as Christians, six points less than by 2020. About one in five (18%) is an atheist or agnostic, with the number rising to 23% in Ontario and 24% in British Columbia.
There are some movements in what we like to hear from people who wish us well. For the fourth year in a row, the favorite greeting for Canadians is “Merry Christmas” (62%, six points lower than 2020). Beneficiaries are the seemingly more inclusive “Happy Holidays” (20%, an increase of six points).
Virtually half of Canadians (49%) expect the current holiday season to be “more fun than stress”, with only one in four (27%) thinking it will be “more stressful than fun”. This is a welcome change from the scary situation we mentioned last year, when Canadians were more likely to view December and January as a time of excitement and anxiety (37%) than joy and laughter (30%).
On a light note (and I’m cheerful, not low in calories), Canadians ’taste is not universal when it comes to seasonal traditional culinary delights. More than three in five say they like to eat turkey (84%), cranberry sauce (64%) and Brussels sprouts (62%).
At least half of the country’s population also enjoys some of the more controversial offers, such as fruitcake (56%), egg nog (54%) and minced meat (50%).
The numbers indicate that Canadians are in better spirits than last year, when mass immunizations weren’t a guarantee and gatherings with family and friends – the two most important elements of our lives – were significantly different than last year.
However, Canadians between the ages of 35 and 54 say less than their younger and older counterparts that they consider themselves spiritual (46%) and are more likely to expect a stressful holiday season (31%). About half (47%) of them also dislike fruitcakes. So please be kind to the X generation members in your life. Leaving a fruitcake on their doorstep can add to their holiday worries. A
Mario Kanseco is president of the research company.
The results are based on an online study conducted among 1,000 Canadian adults between December 8 and December 10. The data is statistically weighed according to Canadian census data for age, gender and region. Error margin, which measures sample variability, plus or minus 3.1 percentage points, 19 out of 20 times.