The dry shampoo market takes up 13.97% of the YOY growth rate in 2021 | Kao Corp – One of the leading companies offers dry shampoo through its brand Essential

NEW YORK, December 24, 2021 / PRNewswire / –

Attractive opportunities in the dry shampoo market by product, distribution channel and geography - forecast and analysis 2021-2025

Attractive opportunities in the dry shampoo market by product, distribution channel and geography – forecast and analysis 2021-2025

Facts about the dry shampoo market at a glance

  • Total pages: 120

  • Companies: 10+ – Including Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group among others.

  • Coverage: Key drivers, trends and challenges; Product insights and news; Value chain analysis; Native market analysis; Selling landscape; COVID impact and recovery analysis

  • Segments: Product (regular dry shampoo and natural and organic dry shampoo) & Distribution channel (offline and online)

  • Geography: North America, Europe, APAC, South Americaand MEA

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According to a recent market research conducted by Technavio Dry shampoo market expected to increase with USD 1.21 billion from 2020 to 2025. However, the growth momentum is likely to decrease by one CAGR of 11.48%. The report provides a detailed analysis of drivers and opportunities, top-winning strategies, competitive scenarios, future market trends, market size and estimates, and major investment pockets.

33% of market growth will come from North America in the forecast period. USA and Canada are the key markets for dry shampoo on North America.

Download FREE trial: for more further information on the key countries of North America

Supplier insight

The dry shampoo market is fragmented, and suppliers implement growth strategies such as focusing on product delivery through multiple distribution channels to compete in the market.

E.g, Som Corp – one of the leading companies offers dry shampoo through its brand Essential.

Find additional highlights about the suppliers and their product range – Download free trial report

Regional market prospects
Growth in the market share for dry shampoo in North America will be significant during the forecast period. USA and Canada are the key markets for dry shampoo on North America. Market growth in this region will be faster than market growth in South America and the MEA regions. Dry shampoo products have gained the attention of consumers because of their immediate results and other benefits. This will facilitate the growth of the dry shampoo market North America over the forecast period.

Download our FREE trial report for several important highlights on the regional market share for most of the above countries.

Latest drivers and trends driving the market-

The key factor driving the growth of the dry shampoo market is product innovation leading to product premium. Dry shampoos are a new product innovation that eliminates the use of water and is available for all hair types on the market. The use of regular shampoo to wash hair daily can cause damage as the natural oils are removed from the hair cuticle. Suppliers focus on launching dry shampoos with multifunctional benefits as value additions to meet consumer needs. The addition of additional benefits to the product leads to product premiumization.

The growing use of personal home salon services is another factor supporting the growth of the dry shampoo market share. Personal home salon service is a new trend in developed regions such as North America and Europe. Over the last decade, the number of players offering mobile app-based home salon services has grown in the market. By using these mobile apps, customers can avail salon services at home. Such service providers prefer to offer hair treatment solutions with minimal use of water and use products such as dry shampoos.

Find more information on various other market drivers and trends mentioned in our FREE trial report.

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Market scope for dry shampoo

Report coverage

details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerates at a CAGR of 11.48%

Market growth 2021-2025

USD 1.21 billion

Market structure

Fragmented

Annual growth (%)

13.97

Regional analysis

North America, Europe, APAC, South America and MEA

Execution of market contributions

North America with 33%

Key consumer countries

United States, Canada, United Kingdom, Germany and China

Competitive landscape

Leading companies, competitive strategies, extent of consumer engagement

Companies profiled

Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Must Hennessy Louis Vuitton SE, Natura & Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co. and Unilever Group

Market dynamics

Parental Market Analysis, Market Growth Inducers and Obstacles, Fast Growing and Slow Growing Segment Analysis, COVID-19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period.

Adaptation area

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About us
Technavio is a leading global technology research and consulting company. Their research and analysis focuses on emerging market trends and provides practical insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counters covering 800 technologies spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, extensive research and dynamic market insights to identify opportunities in existing and potential markets and assess their competitive positions in changing market scenarios.

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Website: www.technavio.com/

Technavio (PRNewsfoto / Technavio)

Technavio (PRNewsfoto / Technavio)

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SOURCE Technavio

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