Google has announced the best searches of 2021

An annual summary of Google’s most popular searches of the year offers dozens of ideas for content publishers looking to take advantage of long-tail keyword opportunities.

Information about popular searches is published every year, which is interesting in itself, but you can ask yourself “What can I do with this information?”

At first glance, there is not much that information can offer other than to provide a general interest in what people are looking for on Google.

Take a general overview The 10 most popular searches in 2021, for example:

  1. NBA
  2. DMX
  3. Gabby Petito
  4. Kyle Rittenhouse
  5. Brian Laundrie
  6. Mega Millions
  7. AMC shares
  8. Stimulus inspection
  9. Race in the Georgian Senate
  10. Squid Game


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As a search marketer or content publisher, you certainly can’t do much with it.

These are all big topics, and the chances of any of them ranking are weak at this point.

But if you dig deeper, you will find long tail keywords people were looking for the most this year.

You can find the questions people ask – the things that searchers really need help with – and here’s your chance.

Let’s take a look at some of them and maybe find some ideas for your next content.

Keep in mind that all of these are the best “trend” searches, meaning the keywords that have the largest increase in search volume from 2020 to 2021. These are not necessarily the best searches on all of Google.


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Google’s 202 Most Popular Long Tail Keywords of 2021

The best “How to” searches of 2021

Answering people’s questions is the cornerstone of content publishing, so we’ll start with a little inspiration for your next “how” articles.

If you can answer one of these questions in the most complete way, you can see the traffic flow you are facing.

How to help others

  1. How to help Afghan refugees
  2. How to help Texas
  3. How to help COVID in India
  4. How to help a baby with a cough
  5. How to help adopted children

How to be

  1. How to comply with the stimulus test
  2. How to be more attractive
  3. Just how to be happy
  4. How bad it can be
  5. How to be a good boyfriend

How to style

  1. How to design straight-leg jeans
  2. How to style a wolf’s hair
  3. How to make a corset
  4. How to make rings
  5. How to design a sweater vest

2021 Best Recipe Searches

Food bloggers looking for some unusual recipes to write about can find inspiration in the following best search list:


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  1. TikTok pasta
  2. Bacon jam
  3. Birria tacos
  4. Carrot chicken
  5. Hamantashen
  6. Squid Game cookie
  7. Baked oats
  8. Cicada
  9. Gigi Hadid paste
  10. Mashed potatoes

2021 best “This or that” searches

The type of query that is often overlooked is the “one way or another” search.

Regardless of how the word is used correctly or what the difference is between the two, the search for “this or that” is a versatile keyword type that offers many opportunities for new content.


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This year, searchers need more clarification:

  1. Impact or impact
  2. Barbie, Bratz or Fairy
  3. Allergy or COVID
  4. There are no bones or bones
  5. Bougie or boujee
  6. Pfizer or Moderna
  7. Sinus infection or COVID
  8. Choose Bidoof or Bidoof
  9. Cold or COVID
  10. Capitol or capital

More searches for 2021

This is just a selection of the best searches of the year, I chose them because I consider them the most useful for publishers.

There’s more to discover on Google’s Search of the Year mini site.


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Google has also prepared a video summary of the year in the search, which you can see below:

Selected Photo: screenshot from, December 2021.

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